Job Information
Arkansas Children's Medical Services Marketing Specialist in Springdale, Arkansas
Work Shift:
Day Shift
Time Type:
Full time
Department:
CC017790 Marketing/Communications Administration
Summary:
Monday - Friday, 8:00 a.m - 5:00 p.m — Hybrid (In-State Only)
Supports strategic plan to grow market share and increase brand loyalty. Amplifies awareness, consideration and preference of strategic service lines and promotion of telemedicine in the organization.
Additional Information:
Serves as the marketing subject matter expert for several strategic service lines, working directly with providers and leaders to develop marketing campaigns that grow market share and increase brand loyalty.
Directly contributes to strategy and content development and collaborates on marketing initiatives with cross-departmental teams to ensure representation of the entire health system in social media, storytelling, advertisements, etc.
Uses appropriate marketing research, data-based solutions, and associated tools, Arkansas Children's data, and market intelligence to help identify needs and opportunities for meeting service line-specific goals and growth and to gauge marketing campaign effectiveness.
Serves as northwest Arkansas Public Relations Information Officer in emergency management incident command center.
Monday - Friday, 8:00 a.m - 5:00 p.m — Hybrid (In-State Only)
#ACH2024
Required Education:
Bachelor's Degree
Recommended Education:
Required Work Experience:
Related Field - 2 years of experience
Recommended Work Experience:
Marketing - Related_Healthcare marketing/advertising experience
Required Certifications:
Recommended Certifications:
Description
Serves as the marketing relationship “owner” and as a strategic resource for physicians and leaders of Cardiac Services, Neurosciences, Hematology/Oncology, Pulmonary and Endocrine and other service lines.
Ensures physician bios, photos, areas of specialty, etc. are current, provided to Manager, Digital Services and posted to AC web and smartphone/mobile properties.
Gathers information and writes copy/announcements on new physicians and/or changes in medical staff and ensures information has been provided to Physician Liaisons, Media Relations Specialists, and other key team members for marketing communications.
Plans, collaborates and recommends marketing solutions for targeted markets.
Supports Physician Liaisons to help strengthen targeted referrals.
Represents Marketing & Communications as contact person for service line initiatives or other services as assigned.
Performs other duties as assigned.
Arkansas Children’s (https://www.archildrens.org/about-us) is the only hospital system in the state dedicated to caring for children, which enables us to uniquely shape the landscape of pediatric care in Arkansas.
Arkansas Children’s is driven by four core values—safety, teamwork, compassion and excellence—which inform every action.
Arkansas Children’s Hospital has received Magnet Status (https://www.archildrens.org/about-us/magnet-recognition) from the American Nurses Credentialing Center (ANCC), for nursing excellence and patient outcomes. And we are nationally ranked by U.S. News & World Report (https://www.archildrens.org/about-us/awards-and-recognition) for Cancer, Cardiology & Heart Surgery, Diabetes & Endocrinology, Nephrology, Neurology & Neurosurgery, Pulmonology & Lung Surgery and Urology.
For more than a century, Arkansas Children’s has met the unique needs of children. But we’re more than just a hospital treating sick kids—our services include two hospitals, a pediatric research institute, foundation, clinics, education and outreach, all with an unyielding commitment to making children better today and healthier tomorrow.
Arkansas Children’s Little Rock campus includes a 336-bed hospital with the state’s only pediatric Level 1 Trauma Center, burn center, Level 4 neonatal intensive care and pediatric intensive care, as well as a nationally-recognized transport service. And Arkansas Children’s Northwest (https://www.archildrens.org/locations/arkansas-childrens-nw) provides inpatient and emergency care, clinic rooms and diagnostic services to children in that corner of the state.
“Arkansas Children’s is a place of hope and comfort for children and parents. When you are at children’s, you are part of an elite team united with a common goal of saving children and making their lives better.” Michael – Business Operations Manager
“Arkansas Children’s Hospital is a prestigious institution that cares for children.” Linda – Information Systems Analyst
“We are an organization of care, love, and hope while we champion children.” Angela – Parking and Fleet Coordinator
“Care, love, and hope for children!” Kathy – Administrative Assistant
“When I think of my time here at Arkansas Children’s Hospital, I can honestly say that it has given me a unique perspective on the human condition, and the various roles that we all have in patient care. As a supply assistant, I have a very important job ensuring that the doctors and nurses have what they need to provide the world class medical care to the Children of Arkansas and surrounding states. Being a Champion for Children is more than a catch phrase, it is a way of life!” Nick – Supply Assistant
Arkansas Children's provides equal employment opportunity to all persons without regard to age, race, color, religion, national origin or citizenship status, disability, military status, sexual orientation, gender identity or expression, pregnancy or any other category protected by federal, state and local laws. Further, Arkansas Children's will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.